Nebraska Extension Programming Roles and Responsibilities

 

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Programming in Extension is where we do our work. We develop our programs through a series of program planning steps that include information gathering, needs assessments, issue identification and prioritization.  We design and develop our outcomes and indicators, utilize curriculum, and eventually engage, dialogue and teach our clientele in an effort to change actions, behaviors, and conditions.  We evaluate whether that has happened and share our stories and successes all while deciding how to redesign, redeploy, or sunset the work.  

These efforts are our programming plan, and we do this in Nebraska Extension by living and executing around our Extension values.  These values are what we believe enable us to be most effective in our work.  We strive to be uniquely local, serving Nebraska in every corner of the state.  We collaborate with our clientele and each other to deliver relevant, innovative, and research-based information.  We are inclusive, responsive, and accountable to each other and across greater systems in which we operate.  These values are the core of how we do our work and through the following program responsibilities you should consider how you are ensuring these values are consistently fulfilled. 

 

Office Support Staff

1. Demonstrate positive and professional behavior and attitude towards colleagues, clients,

and partner organizations.

2. Serve as Extension's "front door" ambassadors for local office clientele, connecting them

to Extension professionals, programs, and products that meet their needs.

3. Manage local programming finance operations in accordance with County and UNL

business center policies and procedures.

4. Enhance online presence through websites, social media, and e-learning.

5. Manage daily operations of the Extension office.

6. Support revenue-generating strategies that contribute to the viability of individuals,

teams, and the system.

7. Engage in collaborative team programming efforts.

8. Offer extensive support for Extension operations, including educational programs, fairs,

volunteer support, advisory groups, and local Extension professionals providing

programs.

9. Participate in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to your role.

10. Connect local residents to Extension information, resources, educational opportunities,

and professional expertise.

11. Develop and manage local Emergency Action Plans (EAPs) and Continuity of Operations

Plans (COOPs).

12. Promote and market local, regional and statewide Extension programs and products.

13. Assist with program planning, organization, logistics, delivery, assessment, and

reporting, including data management for 4-H, PEARS, CRMs, and other platforms.

14. Cultivate inclusive, equitable, and welcoming learning environments.

 

Assistant/Associate

1. Exemplify positive and professional behavior and attitude towards colleagues, clients,

and partner organizations.

2. Teach and deliver contemporary Extension education programs in assigned region.

3. Recognize emerging issues and provide programming accordingly.

4. Take the initiative to serve new and underserved audiences.

5. Foster partnerships with local youth-serving organizations (when appropriate) that focus

on community program priorities.

6. Manage educational programs and events, including promotion, coordination, support,

and delivery.

7. Manage volunteers and volunteer programs, and train local volunteers to implement

programs.

8. Participate in collaborative team programming efforts.

9. Provide responsive, innovative, and engaging educational programs and products by

employing methods and strategies that have broad reach and impact.

10. Employ entrepreneurial practices to obtain funding and partnerships, enhancing

Extension's program reach and impact.

11. Contribute to implementing program evaluation plans by collecting impact data.

12. Cultivate inclusive, equitable, and welcoming learning environments.

13. Engage in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to your role.

14. Create individual action plans and complete the corresponding Individual Action Plan

Outcome Reports annually.

15. Complete an annual IANR Individual Impact Report

 

Educator (Includes Instructors)

1. Exemplify positive and professional behavior and attitude towards colleagues, clients,

and partner organizations.

2. Develop and deliver proactive, innovative, and engaging educational programs and

products, using teaching methods and strategies that have significant reach,

engagement, and impact in your county, accountability region, and, as appropriate,

statewide and nationally.

3. Establish and sustain a strong local and regional clientele base and programming

portfolio that is documented and shared with colleagues.

4. Employ innovative strategies and technologies to design, develop, implement, and

assess programs for a strong Extension education program/engagement at the county,

accountability region, and statewide levels.

5. Engage and teach in a collaborative learning and problem-solving environment,

working with Assistants, Educators, and Specialists to encourage learners to adopt

research-based decision-making information.

6. Deliberately engage and work closely with one or more Extension specialists to fulfill

your Extension responsibilities.

7. Collaborate with specialists and research faculty to conduct applied and validation

research (e.g., on-farm, ranch, or community) that can be amplified via multiple

engagement platforms.

8. Show robust contributions to multidisciplinary team settings with Extension

professionals and other internal and external partners to translate and convey the

latest research-based information.

9. Engage local, regional, and statewide partners to identify and address high-priority

issues where Extension is particularly well positioned to contribute.

10. Foster a culture of collaboration with local, regional and statewide leaders that

nurtures and strengthens positive relationships among the University, its partners, and

the people we serve.

11. Employ entrepreneurial practices to obtain funding and partnerships, enhancing

Extension's program reach and impact.

12. Create ongoing programming revenue that supports the viability of individuals, teams,

units, and the System.

13. Lead and contribute value to high-performing Extension programming teams.

14. Engage in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to your role.

15. Support youth development programs by contributing to areas related to your specific

assignment.

16. Conduct needs assessments, identify priorities, develop various program and

engagement platforms to connect with diverse audiences, measure program impact,

and report the results in your annual report as well as to Extension boards, County

Commissioners and Supervisors, State Senators, key stakeholders, at professional

meetings, and in professional and Extension publications when appropriate.

a. Educators will collaborate with lead educators, Extension specialists, Extension

advisory committees, and local stakeholders within their accountability region

to assess needs and offer access to engagement opportunities through various

platforms (e.g., focus groups, surveys, stakeholder meetings, etc.).

b. Participate in teams comprised of Assistants, Educators, Specialists, other staff

or faculty, industry, and community leaders. These teams focus on current or

future needs or strengths and strategize in program areas where you

contribute.

17. Foster a culture of collaboration with local leaders and accountability in the region that

nurtures and builds positive relationships among the University, its partners, and the

communities we serve.

18. Cultivate inclusive, equitable, and welcoming learning environments.

19. Create individual action plans and complete the corresponding Individual Action Plan

Outcome Reports annually.

20. Complete an annual IANR Individual Impact Report.

 

Specialist (Includes Professors)

1. Exemplify positive and professional behavior and attitude towards colleagues, clients,

and partner organizations.

2. Develop and deliver proactive, innovative, and engaging educational programs and

products by employing teaching methods and strategies that achieve significant reach,

engagement, and impact in your assigned region, as well as statewide and nationally

when appropriate.

3. Statewide responsibility for developing proactive, innovative, and accessible educational

programs of excellence.

4. Conduct needs assessments at the state level, identify priorities, develop various

programs and products to engage diverse audiences, and measure and report on the

impact.

5. Employ innovative strategies and technologies to design, develop, deliver, and evaluate

important statewide programs that demonstrate exemplary Extension education and

engagement.

6. Collaborate with Extension, IANR, and UNL personnel to develop educational programs

and products.

7. Engage local, regional, and statewide partners to identify and address high-priority

issues where Extension is particularly well positioned to contribute.

8. Contribute to collaborative team environments with IANR faculty, including Extension

educators and staff, to promote, develop, and deliver Extension's educational programs

and products that have a statewide impact.

9. Deliberately engage and work closely with one or more Extension educators to meet

your Extension apportionment responsibilities.

10. Foster a culture of collaboration with statewide leaders that nurtures and strengthens

positive relationships among the University, its partners, and the people we serve.

11. Establish and sustain a strong regional and statewide clientele base and programming

portfolio that is documented and shared with colleagues.

12. Demonstrate strong contributions to multidisciplinary team environments alongside

Extension professionals and other internal and external partners to convey and teach

the latest research-based information and education.

13. Employ entrepreneurial practices to obtain funding and partnerships, enhancing

Extension's program reach and impact.

14. Create ongoing programming revenue that supports the viability of individuals, teams,

units, and the System.

15. Develop and provide professional development in priority program areas and topics

relevant to Extension faculty and staff, enhancing and maintaining their professional,

technical, and Extension pedagogy and andragogy expertise.

16. Lead and contribute value to high-performing Extension programming teams.

17. Engage in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to your role.

18. Conduct needs assessments, measure program impact, and report the results in your

annual report, to key stakeholders, at professional meetings, and in professional and

Extension publications.

a. Specialists will collaborate with Extension educators, advisory committees, and

key stakeholders to identify needs and facilitate access to engagement

opportunities through various platforms (e.g., focus groups, surveys, stakeholder

meetings, etc.).

b. Join teams made up of educators, specialists, and other faculty, as well as

industry and community leaders, that concentrate on current strengths and

strategize for future needs in the program areas where you contribute.

19. Cultivate inclusive, equitable, and welcoming learning environments.

20. Create individual action plans and complete the corresponding Individual Action Plan

Outcome Reports annually.

21. Complete an annual IANR Individual Impact Report.

 

Focus Team (Assistants/Associates, Educators and Specialists)

1. Each Program Area is made up of one or more Focus Teams.

2. The number of Focus Teams is determined by the size and scope of the Program Area.

3. Focus dedicated effort, expertise, and resources on a priority area or issue vital to the

people of Nebraska.

4. Work as professional colleagues in a multidisciplinary environment.

5. Create a detailed state action plan focused on their area of concentration.

6. Specialists, educators, and assistants should collaborate on at least one focus team and

are encouraged to contribute to multiple teams, both within and outside their primary

program area, as appropriate.

 

Focus Team Leader

1. Offer comprehensive leadership for the Focus Team.

2. The goal is to have two Focus Team Leaders for each Focus Team, ideally one Educator

and one Specialist.

3. Engage and communicate with other Focus Team Leaders to facilitate collaboration and

cross-disciplinary awareness of the Team's direction and activities.

4. Responsible for program planning within each Focus Team, which includes needs

assessment, plan development with outcomes and indicators, recommended

deliverables, program delivery, tracking activities and success stories, and program

evaluation.

5. Collaborate with the Program Area Leader(s) to annually develop or update the Focus

Team's section of the Program Area's State Action Plan.

6. Employ entrepreneurial practices to obtain funding and partnerships, enhancing

Extension's program reach and impact.

7. Contribute to the annual Program Area Impact report and the optional Focus Team

Impact report for stakeholders.

 

Program Area (Assistants/Associates, Educators and Specialists)

1. Establish an organizational structure for programming.

2. A Program Area may have multiple Program Area Leaders based on its size and

complexity.

3. Multidisciplinary Program Areas (e.g., Reaching One Reaching All, Extension Disaster

Education Network, etc.) may be created or discontinued as needed.

4. Program areas should be multidisciplinary, involving extension personnel across a wide

range of subject areas.

a. Multiple focus teams may be present in program areas, which provide

concentrated effort, expertise, and resources to address a priority issue

important to the people of Nebraska.

b. Extension personnel are encouraged to collaborate across program areas as

needed or desired to enhance the co-creation of a better tomorrow for

Nebraskans.

 

Program Area Leader

Program Planning

1. Offers broad leadership and vision for the Program Area.

2. Create a proactive and strategic statewide staffing plan.

3. Coordinates program planning across the Program Area, including coaching, mentoring,

monitoring, mapping, team building, collaboration, needs assessment, development of

state action plans with outcomes and indicators, recommended deliverables, program

delivery, activity tracking, success stories, and program evaluation.

4. Fosters a strong connection and collaboration among specialists, educators, and

assistants.

5. Serves as a resource for extension assistants, educators, and specialists in program

planning.

6. Coaches program Area members to contribute to outcomes, indicators, and deliverables.

7. Builds and nurtures a strong network of external stakeholders who provide input and

collaborate on priority programming initiatives.

8. Develop the State Action Plan, including needs assessment, outcomes, and indicators, in

collaboration with the focus team leaders and informed by key external stakeholder

input.

9. Monitors program delivery and deployment, tracks activities, documents success stories,

and evaluates the program.

10. Utilize entrepreneurial strategies to lead team revenue generation and partnerships that

expand Extension's reach and impact.

11. Responsible for updating and uploading the Program Area State Action Plan(s) annually.

12. Accountable for completing the annual Program Area State Action Plan Outcomes

report.

13. Collaborates with Focus Team leaders to develop an annual Program Area team report

for stakeholders.

14. Collaborate with the appropriate Associate Dean to on board and train Extension

professionals on program area priorities, team building and collaboration, as well as

coaching and mentoring Focus Team leaders.

15. Foster an inclusive culture that appreciates and recognizes contributions to teams,

encourages collaboration and innovation, engages everyone's abilities to fully realize the

potential of teams, and ensures each team member has a sense of belonging.

 

Coach and Performance Consultant

1. Collaborates with Engagement Zone Coordinators (EZC) or Academic Unit Leader (AUL).

2. Contributes to coaching Extension Educators and Assistants/Associates in the role of a

program performance consultant.

a. Assists the supervisor in coaching, guiding, and supporting employees'

programming performance.

b. Develops metrics to evaluate success and inform the annual performance review

process for Extension Educators and Specialists.

c. Provides guidance focused on program area disciplines for employees.

d. Informs and participates in check-ins, performance reviews, and

recommendations for academic promotions based on employee contributions to

programs, products, leadership, and teams.

3. Serves as the hiring official for Extension Educator searches, collaborating with the

appropriate associate dean, associate dean/associate director, EZCs, and AU Ls to:

a. Develop position descriptions for Extension educators.

b. Develop requests for mission-critical Extension Educator positions.

c. Complete request to search forms.

4. Contribute to position descriptions for Extension specialists.

 

Engagement Zone Coordinator (EZC)

Program Planning

1. Provide clear and consistent guidance on policies, procedures, and success expectations

for Extension educators, instructors, and assistants/associates.

2. Promote effective communication among the Extension Educator Promotion

Committees, Program Area Leaders, and Extension educators.

3. Awareness of programming, outcomes, and indicators across all Program Areas.

4. Coach Program Area members to contribute to outcomes and indicators through specific

deliverables.

5. Observe faculty and staff deliver programming.

6. Offer support in extension pedagogy and andragogy to ensure successful programming

efforts.

7. Foster entrepreneurial strategies to encourage revenue generation and partnerships that

expand Extension's reach and impact.

8. Foster an inclusive culture that appreciates and recognizes all contributions to teams,

encourages collaboration and innovation, engages everyone's abilities to fully realize the

team's potential, and ensures that each member feels a sense of belonging.

Evaluation and Coaching

1. Supervise Extension educators.

2. Evaluate the annual performance of Extension Educators, including their contributions

to programs, products, and the organization.

3. Support the programming efforts in the Zone and ensure regional accountability

coverage.

4. Chair the Search Advisory Committee for Extension Educator searches.

5. Collaborate with appropriate Associate Extension Deans, Associate Dean/Associate

Director, and Program Area Leaders.

a. Contribute to mission-critical position requests.

b. Contribute to the Request to Search forms.

c. Contribute to an overall dynamic strategic staffing plan.

d. Collaborate with Program Area Leaders to develop metrics to evaluate success

and inform the annual performance review process for Extension Educators.

 

Academic Unit Leader (AUL)

1. Offer consistent and clear guidance on policies, procedures, and expectations for success

among Extension assistants, instructors, educators, specialists, and professors in the

Unit.

2. Ensure that the departmental Promotion and Tenure Committees have representation

from Extension and that communication is strong among the Extension Promotion

Committee, the academic unit leader, and Extension personnel within the Unit.

3. To help ensure the success of embedded extension personnel within the unit, provide

mentoring and facilitate professional development opportunities (including sufficient

resources).

4. Foster collaboration and team engagement within the unit for embedded Extension

personnel, including participation in unit governance and interaction with students, staff,

and faculty.

5. Utilize entrepreneurial strategies to obtain funding and partnerships that expand

Extension's reach and impact.

6. Serve as the chair of the Search Advisory Committee for Extension Educator searches

within your unit.

7. Develop relationships with off-campus Extension educators and ensure proper

integration with the Extension Educator Department Affiliate program.

8. Engage in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to this role.

9. Foster an inclusive culture where every contribution to teams is valued and recognized,

collaboration and innovation are encouraged, and everyone's abilities are engaged to

fully realize the teams' potential, ensuring each team member feels a sense of

belonging.

 

Associate Dean

1. Collaborate with the Extension Dean and the Extension Executive Team (EET) to envision

and create strategic initiatives that will guide and enhance Nebraska Extension's overall

growth, development, and effectiveness.

2. Engage with the Institute of Agriculture and Natural Resources (IANR), AULs, Program

Area Leaders, Hub Coordinators, EZCs, state and federal organizations, agencies,

stakeholder groups, and private partners to stay informed about evolving critical issues

and leverage Extension resources to meet Nebraskans' needs.

3. Identify and pursue opportunities for program integration and collaboration to tackle the

critical, evolving, and complex challenges faced by Nebraskans.

4. Support the creation and implementation of proactive, innovative, and impactful

Extension programs addressing critical issues for Nebraska.

5. Facilitate communication among Program Area Leaders.

6. Mentor and coach Program Area Leaders.

7. Engage with Program Area Leaders and Extension faculty to develop and plan the

delivery of professional capacity-building opportunities that build knowledge, skills, and

contemporary Extension andragogy and pedagogy and strengthen Extension

professionals' overall effectiveness with clientele.

8. Participate in the development of position descriptions and search processes for

educator and specialist positions to recruit, hire, and develop key talent that supports

Extension's mission.

9. Represent Extension at university, state, North Central Regional, and national

committees, and act as the Dean's main liaison while engaging in discussions on state,

regional, and multistate initiatives.

10. Seek resources (financial and others) and coordinate these resources with colleagues to

foster collaborative, integrated proposal development and engagement opportunities.

11. Employ entrepreneurial practices to obtain funding and partnerships, enhancing

Extension's program reach and impact.

12. Support state and federal reporting requirements.

13. Engage in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to this role.

14. Foster an inclusive culture where all contributions to the team are valued and

acknowledged, collaboration and innovation are encouraged, and everyone's abilities

are engaged to fully realize the team's potential, ensuring that each member feels a

sense of belonging.

 

Dean and Director

1. As a member of the IANR Senior Leadership Team, I partner and collaborate with

colleagues to ensure that IANR and the University of Nebraska-Lincoln coordinate and

promote every aspect of our land-grant mission, which involves serving 531 rural and

urban communities across 93 counties.

2. Provide leadership and oversight of all Extension programming and engagement efforts

within IANR.

3. Enhance the diversity among Extension faculty, staff, and clientele to meet the needs of

Nebraskans and promote an inclusive culture. Ensure that opportunities are available to

all and that every effort is made to engage diverse audiences, especially those

traditionally underrepresented and/or underserved.

4. Offer vision and dynamic leadership in the direction, administration, and management of

Nebraska Extension to secure its standing as a leader among Extension systems

nationally.

5. Build, develop, and nurture a strong leadership team and faculty focused on excellence

in Extension and the delivery of high-impact programming across Nebraska and beyond.

6. Engage communities in learning, identifying local needs and opportunities, and solving

problems.

7. Promote and cultivate multidisciplinary and multifunctional programs.

8. Mentor and coach the associate deans.

9. Represent extension among IANR, UNL, the University of Nebraska, the Nebraska

Legislature, the Nebraska congressional delegation, and stakeholders, both present and

future. Serve as the chief advocate for Nebraska Extension at regional, national, and

international levels.

10. Seek resources, both financial and otherwise, to boost the growth, relevance, and

excellence of Nebraska Extension.

11. Engage in personal and professional development opportunities that enhance

knowledge, skills, and competencies relevant to this role.

12. Foster an inclusive culture where all contributions to the team are valued and

acknowledged, collaboration and innovation are encouraged, and everyone's abilities

are engaged to fully realize the team's potential, ensuring that each member feels a

sense of belonging.