Relevance isn't a label we give our work—it's a judgment our audience makes. In Extension, staying relevant means we continuously align what we do with what people need, value, and care about. Without impact, even the best efforts fade into the background.
🔑 Key Insight:
Relevance is determined by impact. If something doesn't make a difference in people's lives, it usually isn't relevant to them. We stay relevant by listening, learning, and adapting our work to meet real needs—not assumed ones.
✅ Quick Action Step:
- Schedule a short conversation with a stakeholder, community member, or client this month—ask what's top of mind for them.
- Review your upcoming programs: Do they address current challenges or opportunities your audience is facing?
- Take one program element and revise it to increase its practical value or timeliness.
🧭 Quote to Keep You Going:
"Be relevant or be forgotten." -John C. Maxwell
When we make impact on the destination, relevance becomes the road we travel. Let's stay connected, stay curious, and keep our work work rooted in what truly matters.