General branding guide

Medium-specific brand requirements help ensure greater brand alignment in the way communications are formatted, whether they be in social media, on a website, in video or print. Writing-focused brand requirements make it easier for all communicators to communicate with consistent language and, particularly, with consistent naming conventions.

All Nebraska Extension communication activities should adhere to the following branding requirements:

Visual

  • Ensure that all visual content, including online or print posters, brochures, flyers, etc., prominently features the Nebraska Extension lockup.
  • For printed publications, include the Copyright ©YYYY (print year) (if updated and reprinted in the following year(s), both years should appear, e.g., ©2013, 2014, 2015).
  • Incorporate the Nondiscrimination Statement.
  • Short Version: The University of Nebraska does not discriminate based upon any protected status. Please see go.unl.edu/nondiscrimination.

Accessibility

  • Enhance accessibility by adding alt text to any photos and captions to videos, ensuring that individuals with visual impairments or utilizing screen readers can comprehend the content. Alt text for photos should accurately describe the image or graphic and include any text present. Avoid text-heavy graphics if the full copy cannot be provided in the alt text. Read more here

Writing

Writing Style

  • The Style Manual has been created as a tool to help university communicators maintain consistency in the written products we create for the public, from news releases to magazines, newsletters, brochures, and more. Read more here.

Fonts

  • Use the designated UNL fonts for all public marketing and communications content. The required fonts can be found here.

Reference

  • Include a mention of Nebraska Extension at least once in any Extension-related program, event, project, and stories.

Campuses References.

Colors

Website

  • All Nebraska Extension websites should reference the Nebraska Extension name and provide a link to the statewide website.

Social Media

  • Follow the social media rules outlined on the social media resources page.
  • Ensure that Nebraska Extension's statewide social media accounts are tagged in all relevant posts. The official accounts are:
  • Facebook: UNLExtension211
  • Twitter: UNLExtension
  • Instagram: unl_extension
  • LinkedIn: nebraska-extension

 

If you have any questions or need assistance, please contact Nasrin Nawa at nnawa2@unl.edu.